Anyone can design a flyer

Anyone can design a flier. Matter of fact I feel like anyone could be a graphic designer as well. Yes not everyone would be able to master it but learning the basics of it would be possible for all of us. Graphic designing is the art of producing visual content to convey a story. This process entails a massive infantry of creative approaches presented through various kind of formats. There is a big chance of you not being able to grasp the fundamentals of graphic designing right off the bat if you are a complete novice in this department. If you have the ability to articulate your thoughts clearly yet the process of translating it to something graphic can be difficult, fret not my friend, you just need to a methodical approach to guide you as you unleash your creativity step by step. Before I get to that, let me remind you guys that Graphic designing itself is a massive umbrella term that covers such a diverse collection of design types such as

• Advertising design
• Environmental design
• Publication design
• Motion design
• Corporate design
• UI design
• Web design
• Packaging design
• Information design

]Learning each type can be stringent and challenging but you can master each type with sufficient time and efforts if you approach it properly. I will be teaching you guys on how to approach the “Advertising design” in a methodical manner and you can try and come up with you own methods for other types if you have the time and need to spare. before we continue, let’s define what is an Advertising design is.

The advertising design is the artwork that is visual and created for advertisements specifically. Graphic design has become synonymous with the world of advertising, and visual representations of products and services are essential for any brand to get its message across to the public.

“Advertising” falls under the expertise of marketing and unfortunately that topic does not entail in the designing process. as my Franxy would say, Google will help you to figure those steps if you are interested about marketing strategies and tricks that you could incorporate to your design. I will be solely focusing on the structure of the design and everything else will be considered as extraneous material as I proceed.

Structure of Advertising designs

I will break down this to 6 simple steps and let’s go through each one at a time. I will keep each element precise as I could possibly can and feel free to dig deeper and add your own flair to it as you please. I will be creating a leaflet to sell a “ Computer repair service” and I will use these steps to demonstrate my method.

1.Selecting an appropriate background.

This is crucial to the entire design given the fact this setting the main theme for your design. It can be a solid color, a gradient, an image, a pattern or whatever you could be. If you feel disoriented about which direction to take, try googling designs to be inspired or to see what kind of a background that would assist you the best. in this case, my purpose is to make something informative and having a busy background may overshadow the information i am trying to convey. Therefor I picked this color which falls under the hex code of 3939B

2.Choose a suitable color palette

This will invite your audience to the product therefor make sure to pick a theme that resonates with the content of your design. There are several online color tools that would help you to pick an affective and a relevant color palette. My first choice would be www.colorco.com due to how simple it is to navigate in that website. Keep in mind each color holds it’s own meaning and using contradictory colors will be detrimental for your design’s presence. Selecting a proper color harmony will elevate the design to the next step. I inserted my 39393b color to Colorco and I was given several palettes that follow the needed rules in color theory. My choice was to go with this palette for this design. Just pick whatever you feel like the best.

https://coolors.co/39393b

3.Write Down all the things you need on your flier

This step will clarify all the information you need to get out will be addressed and will be in the flier certainly. The content section usually consists of a an eye catching title, available services, a cool slogan with contact information. You can write down all the vital necessary information in this step and the next step will help you realize how to give importance to them in the design accordingly.

4.Make a hierarchy

A hierarchy will assist the viewer to perceive it properly. It’s technically an order that emphasizes on certain elements which we want our audience to indulge in more. If you are having a sale, make sure it will be the first thing the viewer would catch once they look at the flier. You can use the font size, font color, font shape, background shape and many more to create this hierarchy.

I have written down all the information I need on the flier and I gave it a little hierarchy as well. the big fonts represent the title and the services were typed in a relatively bigger font size to get the attention of the viewer.

5.Picking a consistent Shape

This step will help your design to stand out. Consistency emits a sense of unity within the design. A sense of consistency makes our eyes at ease. Pick a one shape that would suit the theme of the flier and try to incorporate it into your design most creatively way you possibly can. You can make slight changes to the shape to make it more interesting. there is no limitation to what you can do with the shape as long as your design shows a significant level of consistency or else it would be difficult for the eye to enjoy.

Try different positioning with your shapes if you aren’t sure with what you want to do yet, try some talented designers to be inspired.

I will be picking this House shape for this design.

Now let me incorporate this shape into my flier and will use the same shape to make the design more captivating.

6.Finishing Touches

This is the time for your creativity to shine. You can try implementing new details to the design if you feel like it is lacking something. You can use some icons to make the written context elevate further. There are tons of free icon sites available for the need and you will surely be able to come across handful of colorful icons. It is up to you to decide whether you want to go the extra mile or not.

I hope this article inspired some of you to move further with your designing aspirations.

If you would want me to create a flier for you, do not hesitate to contact me in Fiverr!https://www.fiverr.com/share/Z0G148