Your content title, the meta description and many more words you use in your content will define your page’s placement in the internet. We use search engines to look for information in the internet and these search engines cannot understand the words as an ordinary human does. These “words” search engines can understand are called “Keywords”. Content with proper keywords will be ranked higher on result pages making it’s much more accessible for users. How do we know we are using the right keywords in our content? I will explain few methods you can do in order to have the most accurate keywords as possible.
Create a spreadsheet
Create a spreadsheet with the prominent words you plan to use in your content. Every word has a search volume which indicates the number of times it gets searched throughout the month. Words with high values mean they are always being picked by search engines. Wouldn’t it make those words the perfect choice to use? Absolutely! But unfortunately, those words tend to be super competitive to be chosen by the search engine. That’s why we have to consider the SEO (Search Engine Optimization) difficulty in each keyword and the ones with least difficulty level has less competition. Now create a spreadsheet with three columns. One for the keyword itself and the other two are for Search volume and their SEO difficulty.
How can we find the volume and the difficulty? We will get into it in a
minute but before we do that, Are you confident the keywords you have picked
are accurate for your content? How do you know those keywords are the ones your
potential buyers or visitors going to use? The next step will help you to
understand the chances of people using them.
Have a strong user persona
Having a user persona will help you to not just assume for
potential users but also to think like one. Have a proper avatar and a profile
for a user persona and try to make him/her realistic as much as you can. Making proper user personas shouldn’t taken
lightly and this article will hopefully walk you through making accurate user
personas.
https://xd.adobe.com/ideas/process/user-research/putting-personas-to-work-in-ux-design/
You will stumble across new keywords your user might use and
make sure to add them into the spread sheet as well. Each keyword would target
a different user persona and having enough keywords would only bring more
traffics through the potential users your user personas illustrated.
Search value and SEO difficulty level.
Now you have a keywords list and time to find the values for the other two columns. To do that, we can use few tools which comes in trial versions for anyone to use for free. Here are some of the tools you can use.
Ubersuggest
One of easiest and popular SEO tools you can
find. It gives you option such as site audits, link analysis and keyword
research. The free version may have limited searches but the options aren’t limited
at all.
Semrush
Another incredible SEO tool which mostly revolves around marketing features. You can find plenty of information on keyword research but unfortunately the free version is a bit limited compared to Ubersuggest.
SERPROBOT
This isn’t a keyword research tool per se but you can use it’s features to see how your content going to be visible for users across the globe. You would be able to gather new keywords you may have missed.
This isn’t an tremendous platform to find
all the related terms to our keywords. Highly recommended to find the most
related keywords with great search volumes.
Answer the public
This tool will help you to figure out what kind of content the people have been looking under a keyword. An easy way to gather information on related keywords.
Setting goals and Competitor analysis
You have all the proper keywords now and it’s important to clarify
a goal before using them in your content. Your goal could be either to raise
sales awareness, bring leads or to establish your brand. Whatever it is, make
sure to use the words that are suitable for your goal.
For the competitor analysis,
make another spreadsheet with the same columns and fill it with keywords your competitors
are using. Have a primary competitors
list and a secondary competitors list. Observing their keywords would help you
to pick keywords that had not been used yet or with a low difficulty score.
Hope this article
would help you to rank higher!
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